Setur Ethical Principles
1. Our Core Values
As Setur, we take the goals and principles of our Founder Vehbi Koç as a basis and fulfill our duties in the light of these principles. In addition to the Setur Code of Ethics, we adopt the Koç Group Code of Ethics.
Integrity, honesty, responsibility, trust and respect are our core values that guide us in our decisions and actions. As Setur employees and management, we exhibit attitudes and behaviors that will ensure cultural integrity within the framework of these values.
2. Our Ethical Principles - Why and For Whom?
Setur Code of Ethics has been created to guide Setur managers, employees and our Business Partners (suppliers, agents, dealers, contractors, consultants, all kinds of representatives acting on behalf and account of the company, etc.). All Setur employees are required to comply with the Setur Code of Ethics and the Koç Group Code of Ethics, which is the source of these principles, as well as the legal regulations of the countries in which we operate or have a business relationship. Setur also takes necessary measures to ensure that its Business Partners comply with the Setur Code of Ethics and related policies to the extent relevant.
While compliance with the Setur Code of Ethics is the duty of all Setur employees, Setur senior management is the leader of this issue.
Our Code of Ethics is based on the following three operational pillars of the Compliance Program:
In cases that are not explicitly included in the Setur Code of Ethics or policies, Koç Group Code of Ethics or policies, we act in accordance with the spirit of our Code of Ethics and in compliance with fundamental ethical values. When in doubt about anything, we consult Setur Legal and Compliance Consultancy.
3. Our Principles and Policies
3.1 Respect for Human Rights
As Setur, we aim to be the ideal organization that will ensure sustainable growth, create added value, consist of the most successful and competent professionals, and that everyone is proud to be a part of.
We embrace the United Nations Declaration of Human Rights and aim to ensure that our Code of Ethics and related policies are in line with these principles.
We take great care to treat all our employees equally and fairly, and we expect the same attitude from all our stakeholders.
In every country where we do business, we act in accordance with the law and, where the law is unclear, we act in accordance with our Code of Ethics and, where necessary, in consultation with the competent authorities.
As Setur, we consider intellectual and industrial property rights as an important tool to achieve sustainable competitive advantage and the best business results. In this context, our basic principles in this area are to protect our distinctive innovations and strong brands in the markets where we do business, to create value from our portfolio, to be open to collaborations in this context and to respect the intellectual and industrial property rights of third parties.
We act in accordance with legal regulations in the processing of personal data and take necessary measures. In this context, as Setur, we act in accordance with the local and international legislation to which we are subject and the principles determined in the processing of personal data under all circumstances.
We record all our commercial activities and records in a complete and clear manner in accordance with the applicable legislation, and ensure that agreements with third parties are clear and understandable in accordance with the legislation, our Code of Ethics and policies.
We provide our employees with the necessary training, but we expect them to know in which cases they should seek support from their managers or the Legal and Compliance Consultancy.
We know that failure to act in accordance with the law will affect not only the relevant employee, department or Setur, but the entire Koç Group. We know that in addition to local legislation, Setur may be required to comply with international regulations within the scope of its contractual obligations. We act with the awareness that our non-compliant actions may have many sanctions, including administrative fines, and that individuals may be held personally liable.
As Setur, we conduct every business and every decision we make in accordance with the highest ethical standards. In accordance with the United Nations Global Compact signed by Koç Holding A.Ş., we resolutely take the necessary measures to combat corruption and bribery.
In line with our Code of Ethics and related policies, it is strictly prohibited to provide an interest to domestic or foreign government officials and other third parties, regardless of whether they are public officials or not, in order to obtain an illegitimate benefit. This prohibition also includes providing, offering, promising or accepting anything of value to or from any third party directly or indirectly related to Setur's business activities in order to influence their decisions.
All of our employees are obliged to comply with local and relevant international anti-bribery and anti-corruption legislation and relevant Setur policies, and we expect all our Business Partners to act in accordance with the relevant regulations.
As Setur employees, in the decisions we make according to our roles and responsibilities, we take care not to be in any situation that may prevent us from being impartial, that may benefit ourselves or our relatives, or that may give the impression of such a conflict, or that may conflict or give the impression of a conflict between our personal interests and our individual business interests and the interests of Setur or Setur's Business Partner and our responsibilities towards Setur.
In the event that we are in a situation that may be considered a conflict of interest, we share the matter with our managers and/or Setur Legal and Compliance Consultancy without delay to avoid any damage that this situation may cause to us and our company.
To avoid conflict of interest situations:
The process of integrating the proceeds of illegitimate means into the financial system in order to make it appear as if they were earned through legitimate means is called laundering of proceeds of crime.
As Setur, in compliance with local and international legislation, we avoid all kinds of commercial transactions that may be seen as laundering proceeds of crime, financing terrorism or proliferation of weapons of mass destruction, and therefore, we conduct Due Diligence to get to know the relevant party before entering into a business relationship with third parties. As Setur, we do not enter into business relations with third parties about whom we do not have sufficient information or about whom there is negative intelligence, or who pose a risk or create suspicion for these and similar reasons.
As a globally operating Group, we take effective and necessary measures to comply with regulations on economic sanctions and export controls.
In this context, we do not establish commercial relations with persons on embargo and sanctions lists, and if it is necessary to establish direct or indirect contact, we always obtain approval from the Legal and Compliance Consultancy before contact is established.
We know that it is prohibited to use or share personal, commercial, financial, technical, legal and/or similar confidential information belonging to our Company, Koç Group, our employees or our Business Partners for the benefit of ourselves or third parties, and we take the necessary measures to protect confidential information that we are aware of due to our roles and responsibilities.
We use the information we obtain only for the work we are obliged to do as per our job description. We act in accordance with the relevant legislation and our contractual obligations in sharing trade secrets and other confidential information.
We protect the confidential information we obtain even if we leave Setur and do not share it with third parties.
We make donations to support social development in the geographies where we operate and sponsor events that are in line with our principles. We carry out donation and sponsorship processes in a transparent manner and take care to ensure that these activities do not conflict with the values or commercial interests of Setur and Koç Group.
We do not donate or sponsor any activity that violates human and animal rights, promotes tobacco, alcohol and drugs, or harms nature. We do not donate to or sponsor activities of organizations that discriminate on the basis of gender, language, religion, race, color, age, nationality and difference of opinion.
As Setur, we act within the framework of legal regulations and our company policies in all countries where we operate, in a manner befitting our reputation. We do not take part in any practice that would be contrary to the rules of competition law.
Our basic principles under competition law are as follows:
As Setur, one of our biggest goals is to create a healthy and safe work environment for our employees and to ensure that our Business Partners such as our agencies and dealers also create such a work environment. To this end, we take every precaution and try to raise awareness in this area by providing trainings on occupational health and safety.
We carry out our activities in a healthy and safe manner without putting our employees, contractors, dealers and society at risk. To realize this, we use facilities with safe design, work with competent people and prioritize safety in our processes.
At Setur, human life is a priority and no job is too important to be performed without taking safety and health precautions. Our employees comply with all legal regulations and Setur policies regarding Occupational Health and Safety and immediately report any unsafe working conditions to our communication channels. All Setur employees immediately report any accident, injury or unhealthy situation. Identify emergency scenarios and make appropriate preparations; know what to do in case of an emergency. Do not come to work under the influence of drugs and alcohol.
As Setur, we continue to take part in social media, which has a strong growth trend in the world and in our country in recent years, in accordance with our Setur and Koç Group principles and brand values. We know that personal social media accounts are everyone's private spaces and we respect their sharing preferences.
On the other hand, we are aware of the benefits that can be derived from the proper use of social media, as well as the significant reputational risks it may bring to Setur and Koç Group. Therefore, when posting on social media, we refrain from sharing content that may lead to disagreements and uncertainties on corporate issues, as well as information and photos that may violate the privacy rules of companies. In our social media posts, we always ensure that we act in accordance with legal regulations and Koç Group and Setur Code of Ethics and related policies.
Stakeholders refer to all parties that are affected by Setur's activities and whose activities affect Setur, and our basic principles in our relations with our stakeholders are set out below: